I think most products fail at the obvious step: actually talking to the people who'll use them. Not surveys — sitting with someone while they're confused and watching what they reach for.
I do my best work before things are figured out — when nobody's sure what to build and the question itself might be wrong. I build side projects when something bothers me enough. I use AI heavily, not because it's trendy but because it genuinely changes what one person can do.
I'm moving into product management deliberately. The BA title is where I started; PM is where I'm heading.
SCRUM Product Owner 2026 · BABOK Foundation 2025
02 — Selected work
2024 — present
Earthbanc — MRV platform
Business Analyst · Climate tech · Field data
Monitoring, Reporting & Verification platform for agroforestry and carbon removal projects in India and Kenya. Used by hundreds of field workers for data capture, GPS tracking, and photo documentation.
Led camera app redesign — photo capture workflows, GPS, gallery; 2M+ photos captured to date.
Conducted field visits to India and Kenya — mapped workflows and pain points across regional teams, translated findings directly into product improvements.
Built AI agent workflows integrating Claude with Jira and Confluence via MCP — automated analytical tasks, implementation tasks, and internal documentation; designed as reusable components, delivered both solo and with the team.
Contributed to dev process improvements: traceability from discovery through to feature delivery via structured user stories and acceptance criteria.
DiscoveryField researchJiraMCP / AIUser stories
2021 — 2022
ZENTITY · Avo SuperShop — Nedbank's super-app
Business Analyst · ZENTITY · Mobile · South Africa · 1M+ users
Nedbank's super-app in South Africa, serving 1M+ users. Food delivery vertical entering a ~$800M market dominated by Mr D Food and Uber Eats.
Defined requirements and shipped features for Avo SuperShop.
Wrote technical specs and user stories for e-commerce and mobile app features; validated releases through UAT.
Investigated production bugs and coordinated fixes between developers and stakeholders.
MobileE-commerceUser storiesUATStakeholder mgmt
2018 — 2021
MSD — Pharma BI pipelines
Data & BI · Pharma · Regulated
Built and specified reporting pipelines feeding commercial dashboards for a global pharma org. ETL pipelines, SQL transformations, and executive dashboards consolidating data from multiple sources.
Built data pipelines and analytics dashboards for market research, marketing, and regulatory teams — including Keytruda ($25B+ annually).
Built ETL pipelines and SQL-based data transformations consolidating data from multiple sources into analytics-ready datasets.
Partnered with commercial and regulatory stakeholders to identify data gaps and build analytics supporting new revenue stream exploration.
Created executive dashboards in TIBCO Spotfire giving leadership real-time visibility into sales, manufacturing, and regulatory approval metrics.
Trained 50+ analysts on Spotfire, enabling self-service reporting.
